Design & Innovation - sponsored by Opus 21 Digital
Co-op to ‘unify’ packaging imagestevenkiernan, 1 November 2007Be the first to comment on this article Streamlined packaging will form a big part of a 200m rebranding by the Co-operative Group. The group launched its biggest ever modernisation drive last month to unify everything from logos to shop fascias. “Logistically it’s a massive undertaking,” said a spokesman. “It has to flow throughout the customer experience, including packaging across all parts of the business.” More than 3,000 own-brand products will be “unified” for the first time in new packs. Speak Your Mind |
Popular Articles
|
Loading ...
