Echo spruces up No Vac packs

The new design aims to highlight the ‘gentle effectiveness’ of No Vac. The aerosol cans feature a white background – rather than the previous vibrant colours – with a soft-edged image to indicate the fragrance.

Echo managing director Nick Dormon said: “This redesign has been about repositioning No Vac away from the category of a tough, under-the-sink household product, and building its presence in the category of home freshening.”

The blue background to the 1001 masterbrand logo has also been softened, with rounded edges, in keeping with the new design.

The aerosols are manufactured by Impress.

No Vac is the fastest-growing brand in the carpet freshening category.

The new packaging will appear on shelves in the coming weeks.

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