Design & Innovation - sponsored by Opus 21 Digital
Fry’s redesigns packaging of 144-year-old chocolate rangeJill Park, 1 March 2010Be the first to comment on this article London-based design agency Slice Design has revamped the packaging for longstanding chocolate brand Fry’s Chocolate Cream JS Fry and Sons was established in 1761 and launched Fry’s Chocolate Cream over 100 years later in 1866. The company is now owned by Cadbury. Slice Design was instructed to retain the brand’s key equities, but modernise the design to bring the product up to date. “Fry’s is unique. Not many chocolate bars can say that they have the pedigree of Fry’s chocolate cream,” said Slice Design director Alan Gilbody. “Introducing the date to the logo was key to underpinning its rich historical credentials and celebrating its longevity,” he added. Slice Design was established in 2004 by directors Gary Spencer and Alan Gilbody and serves customers including GlaxoSmithKline, Unilever and United Biscuits. Click here for today’s headlines from across the packaging industry Speak Your Mind |
 Popular Articles
|
Loading ...
