HCT creates pop-up pack for Disney film tie-in

Packaging giant, and long time Urban Decay partner, HCT worked together to design the palette, which features a pop-up scene from Alice in Wonderland.

The pack also contains a drawer of 16 best-selling eyeshadows from Urban Decay, a Primer Potion and two 24/7 eyeliner pencils.

“We were very happy to work with Urban Decay to create a product line with Tim Burton’s new Disney film, Alice in Wonderland,” said vice president of sales at HCT California Nick Gardner.

“The new Urban Decay palette features an enchanting and playful pop-up inspired by the film, while maintaining a wide selection of highly pigmented eyeshadows with slightly curious names.”

American make-up collectors have snapped up the limited-edition palette and it has sold out in US stores.

The palette is released in the UK on 28 February at Debenhams stores nationwide.

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