Heinz appoints Gilchrist to manage packaging repro

Gilchrist will collaborate with the Heinz design agencies in the UK on products such as soups, baby foods and beans using its online graphic management tool.

The aim of the move is to centralise graphics management to reduce costs and increase the speed new products are taken to market.

Kim Robinson of Heinz Central Marketing said: “We will be introducing more efficient and effective ways of working to ensure Heinz artwork and reproduction is leading the industry standards across our wide portfolio of brands.”

Sue Saunders, Gilchrist business unit director, said the firm was thrilled about the project. “Being responsible for the graphics and repro for a number of household brands, such as Heinz Beanz, is absolutely fantastic.

Gilchrist is part of Sun Branding Solutions, which is a wholly owned division of ink and pigment producer Sun Chemical.

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