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HMV revamps famous logo for release of Twilight DVD sleeves

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HMV’s iconic dog mascot has been morphed into a werewolf to promote the retailer’s launch of its exclusive DVD sleeves for the latest Twilight Saga film The New Moon.

The DVDs sleeves will feature exclusive images of Twilight characters Edward (played by Robert Pattinson), Bella (Kristen Stewart), and Jacob (Taylor Lautner).

The Twilight Saga, based on Stephanie Meyer’s series of books has proved a roaring success, particularly with the teenage market.

HMV stores and accompanying press advertising will feature the image of its dog Nipper as a werewolf howling at the moon in honour of the new film.

The image replaces Nipper’s traditional pose where he looks enquiringly into his gramophone horn as he listens to his master’s voice.

Twilight fans can place advance orders for the exclusive sleeves ahead of their release on Monday (22nd March).

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