Holmes & Marchant fulfils two briefs with Harvest Cheweee revamp

The new logo features the name of the bar inside a grain of wheat, to emphasise the natural ingredients in the bars.

The multipack cartons have been designed to appeal to parents, while the individual wrappers have been designed to appeal to children.

The cartons depict a lunchbox, to encourage parents to think of Harvest Cheweee as a snack to include in packed lunches.

An animal character has been created for each of the flavour variants, and these are included on the individual wrappers – along with a ‘fun animal fact’.

“We needed to communicate that our product was a wholesome choice for parents, as well as being a great fun treat for children. The characters and fun facts, in particular, really help differentiate the brand,” said John Price, marketing manager at Honey Monster Foods, which owns Harvest Cheweee.

Holmes & Marchant managing director Jon Davies agreed that the redesign had to be approached from two different angles.

“Parents and children are two very hard to please audiences, with completely different requirements,” he said.

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