Honey builds on award-winning work for spice firm with chutney jars

The range incorporates luggage tag-style labels that are used across the Spicentice range and fruit tags to illustrate the different flavours.

Honey managing director Doug James said: “We’ve identified the key part of the original design: the luggage tags. They insinuate we’ve travelled the world.”

Square glass jars were chosen to make better use of space in transit and there are plans to move the range into recycled glass in the future.

Honey’s rebranding of Spicentice’s range of spice kits in 2008 led to a 38% rise in sales and a Design Effectiveness Award.

As a result, Spicentice extended its range to include chutneys.

“Honey helped me see how my brand could work harder for me,” said Spicentice founder and chief executive Ketan Varu.

“Their infectious passion to deliver great design driven by smart commercial thinking really grew my bottom line and provided incredible return on investment.”

Honey is in the process of working with Spicentice on another brand extension for the range.

The chutney range will go on sale in October.

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