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Imperial Tobacco redesigns Golden Virginia and Windsor Blue packsliz.wells@haymarket.com, 29 July 2008Imperial Tobacco has redesigned the packaging for two of its brands and introduced a special edition version for Richmond. Golden Virginia roll-you-own tobacco is being rolled out in a metallic pack design, while its economy brand Windsor Blue has been given a more vibrant colour and silver lettering to make it a more premium product. The Richmond special edition has a “water” theme and is available on Richmond King Size and Richmond King Size Smooth packs. Transport packaging and trade outers remain unchanged despite the redesigns. Imperial Tobacco said the changes would enable the firm to “give adult smokers a premium feel to their chosen brands” as the economic climate changed and the “down-trading dynamic continues”. CommentsSpeak Your Mind |
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I don’t know if this will reach the correct dept. but I am writing to ask if you have recently changed something in Windsor Blue Smooth cigarettes, as for the last month or so they extinguish themselves if not constantly drawn on.
Quite a good way of making me cut down but can be very irritating!
I am 71 and have smoked for over 50 years.
Please pass this to the relevant department.
Carol Stewart (mrs)