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Indian giant Tata to launch UK design agencycatherinedawes, 12 November 2008Be the first to comment on this article Tata Group, the Indian steel giant, is to launch a branch of its Indian design consultancy Tata Elxsi in the UK and is planning more international expansion, Packaging News can reveal. The industrial giant, which owns companies including steel maker Corus, Jaguar Land Rover, and Tetley tea, hopes to open a global network of design studios that would connect back to its central hub in Bangalore. Tata’s UK studio in Milton Keynes will focus initially on design work for the FMCG and home appliances markets, and already has projects for major clients in these markets underway. The consultancy will offer packaging design, product design, graphic design and product realisation, and is holding a launch event tonight at the Design Council in London. Tata Elxsi was established in Bangalore in 1989 and has more than 3,000 staff offering product design, R&D and technology development, across industries including FMCG, electronics, automotive, media and communications. In October, Tata Group was forced to look for a new location to manufacture the Nano, which it is promoting as the world’s cheapest car, after a row over the land for the factory in West Bengal. Speak Your Mind |
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