Design & Innovation - sponsored by Opus 21 Digital
Industry heads seek stronger defence against copycat packagingstevenkiernan, 25 July 2007Be the first to comment on this article Copycat packaging could be halted by a Packaging Standards Authority, more funding for Trading Standards and the potential to take legal and civil action, a Parliamentary round table heard this morning (25 July).
However, this would depend on "proper enforcement", he added. Samantha Legg, senior legal counsel for L'Oréal, said legal action against companies that perpetrated copycat packaging would "act as a deterrent", but brand owners would be reluctant to take action against retailers that had copied their designs because they could de-list their products. Chris Griffin, partner at design group PI Global, called for a Packaging Standards Authority to give consumers a place to complain about potential copycat packs. Liberal Democrat MP Lembit Öpik, who chaired the event, said he wanted to raise the issue of copycat packaging with government. Öpik, a former Procter & Gamble assistant brand manager, said: "Success for me would be to convince the government that what we are talking about is worthy." Speak Your Mind |
 Popular Articles
|
Loading ...
