Jones Knowles Ritchie revamps Birds Eye Chicken Chargrills

May 29, 2009 Comments Off Print Print

Jones Knowles Ritchie (JKR) has redesigned the packaging for Birds Eye’s Chicken Chargrills range

Sign up to PN email bulletins
Get the latest news
direct to your inbox
with PN's daily,
weekly and monthly
email bulletins.

Click here to sign
up to Packaging
News Bulletins

Photo of 8C1012A2 B60E 0D3F 9F0BC1DB6C5F180C

The new look is intended to differentiate the Chargrills range from Birds Eye’s other chicken products.

“We wanted to create a ‘grilled’ personality for Chargrills, to give it standout from the other chicken ranges. The name Chicken Chargrills wasn’t being used effectively to bring the products to life, in the previous design,” said JKR account manager Jovan Buac.

The London-based design agency created a Tex-Mex style design, with a deep orange sunset depicted in the design.

The designs use vibrant colours to denote the different flavours and help the range stand out in store freezers.

JKR has worked on a number of Birds Eye projects, including creating the current logo.

The new designs were launched this week.

Comments are closed.