The D-Night range, which includes cachaça & lime, vodka & blood orange, and tequila & lemon flavours, is aimed at the 18-25 year-old market in Latvia and Lithuania.
It is an extension of Carlsberg’s D-Light beer and energy drink range, that launched in 2007, and features the same pull-off cap.
“The key design cues we have been taken from D-Light were the red D, the unique brand font and the tattoo effect, which are easily recognised by consumers,” said LFH’s Steve Irvine.
“Each of these three elements were used as a base, from which we could further explore how we communicate ‘night’ and the flavour variants across the range.”
In May, Carlsberg relaunched its “Export” beer bottles on the UK market. Click here for more on this story.
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