LFH redesigns Okocim Polish beer

The bottle, which is manufactured by Ardagh Glass, is the first in the Polish beer market to be fully embossed.

LFH in London said it wanted to create a waisted design with an embossed logo that looked elegant and was comfortable to hold.

Creative director Steve Irvine said: “The Polish beer sector has remained very traditional and is dominated by brands that lack differentiated brand values.”

The new-look Okocim, which is owned by Carlsberg, has started appearing in Poland and is set for UK launch in 2010.

As well as the packaging, LFH has also designed point-of-sale material, branded glasses and fridges.

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