LFH revamps whisky bottles for Grant’s

The labels and box have also been changed and returned to burgundy and coal grey colours similar to the colour scheme at the start of the 20th century.

LFH client services director Alastair Jones said: "We've developed a distinctive, strong, iconic brand identity, while retaining its quality and authenticity."

Eoin Cannon, global brand manager at Grant's, said the new format was ideal for the company's emerging markets, particularly Latin America, where table drinking, buying a whole bottle in a group, was more common.

Grant's sales have grown by more than 12% in the past two years, mostly driven by new markets, such as Russia.

The bottle, which has the same footprint as its predecessor to fit the company's filling lines, was developed in conjunction with the company's existing packaging suppliers. Ardagh and Allied Glass are the main bottle suppliers to Grant's.

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