Market Creative revamps ear-care range with ‘refreshed’ packs

Market Creative won the Earex contract in a three-way pitch last year and has adopted a soundwave graphic and a softer font for the new-look packaging.

It has also sought to make it easier for consumers to differentiate the different products in the range.

Market Creative managing director Sue Benson said: “We’ve instilled a sense of modernity and freshness to the packaging and used colour more effectively as a differentiator. We’ve also reordered the product information to ensure it is clear and consumer friendly.”

Earex brand manager Rachel Worthington described the new look as “an innovative and dramatic change” that would strengthen its position in the market.

The second ‘e’ of the logo has been designed to symbolise the ear canal, the area of the body to which the product provides pain relief.

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