The “eco-refill” 2.5litre pouch is being trialed exclusively in Homebase this month and incorporates a re-sealable, tamper proof screw cap.
Letty Edwards, UK Marketing Director, Dulux said: “We know that packaging is seen by the customer as one of the main environmental issues when purchasing paint. This trial is a response to this, and a move towards achieving our sustainability ambition, which is to halve the environmental footprint of our products and packaging.
“This means achieving a reduction of 50% in our CO2 emissions, VOCs and waste by 2020.The results of this trial, which is an excellent test bed for us, will be fed into the development of our future packaging solutions.”
The Dulux pouches are available in 2.5L Magnolia matt and Pure Brilliant White matt emulsion.