The packs come in a flexible pouch format and, according to NXL, the brief required the packaging to “be elegant, cost effective and innovative, with strong on-shelf appeal”.
NXL’s design manager Phil Parkinson said: “With our creative expertise, packaging knowledge and bespoke innovation services, we ensured that our client launched their products in packaging that was on-brand, on-point aesthetically, and also adhered to the parameters of their production/operational infrastructure.”
He added: “’Our unique 360 degrees approach to projects like this gives clients the advantage of increased speed-to market and significantly reduced costs to launch.”
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Nice and bright but it might have looked a little less odd if they hadn’t cut Jamies hands off. He looks a bit like a handless mutant!!
Agreed! And why show Jamie at all in fact – we all know who he is and the his name in ‘that’ typeface is brand enough
Sorry, what exactly has been ‘designed’ here? Judging by the number of Jamie Oliver products already in the market, the branding and graphic design already exists. So what, they ‘created’ a rectangular pouch not different in any way to any of the other rectangular pouches on the market and then ‘designed’ a circular window in it? I fail to see how this is design news.