The 50cl Premium Pilsner cans are targeted at the club’s supporters and feature a black and white design, the slogan “We are Hercacles” and the Grolsch logo. The can is finished with Rexam’s matt over-varnish.
Melanie Koning, senior brand development manager at Grolsch, said: “The new can is an absolute collector’s item for Heracles supporters. The understated yet eye-catching design, combined with Rexam’s matt varnish, ensures that the product truly emphasises the relationship between Grolsch and the football club.”
Heracles is based in the town of Almelo, located in the home area of Grolsch.