Working with Hennessy and British artist and art director Peter Saville, the challenge was to respect Peter Saville’s signature graphic style while ensuring that Hennessy’s core brand identity remained intact and well expressed on the pack.
The result of this collaboration is a stunning eye-catching presentation, boasting vibrant metallic colours, subtle embossing and contrasted play of matt and varnish finishing.
The final design is an abstract meeting point between art and science that connects consumers with Hennessy’s deepest roots, said Julien Zylbermann, Appartement 103’s creative director and co-founder.
“It’s a delicate balance that we successfully reached, supported by our strong and global understanding of the brand.”
Peter Saville added: “The support of Appartement 103 was essential in realizing this project successfully. Their competence and understanding of luxury product made for an outstanding collaborative partnership.”