Appletiser uses Rexam varnish for pack overhaul

It is hoped the matt varnish added to the 330ml cans by beverage can manufacturer Rexam will add a sensory appeal that will appeal to the brand’s core audience of 25-45 year-old women.

“Matt over-varnish is used as standard on our Appletiser range across the rest of the world and we wanted to bring the UK products in line with the premium look and feel we achieve globally,” said Coca-Cola Enterprises senior brand manager Andy Thompson.

“For us the can works well because it is a convenient package and is widely accepted by out customers,”

Rexam introduced the matt varnish in 2005 and it has been used by many major brands since.

Breakthrough innovations manager at Rexam Stephen Howell said matt varnish is a “simple way to make a beverage can stand out from the crowd”.

Rexam employs just over 24,000 people in more than 20 countries across the beverage, healthcare, personal care and food markets.

Click here to read all the latest headlines from across the packaging industry.

Popular Articles