The brand owners wanted outside packaging to go with the striking identity they had developed for the product.
“It’s a high class product with a luxury feel, which called for outer packaging which would express the quality of the product within,” said Nik Hersey-Walker, group operations director at Bridge Media.
Bridge Media produced a box, with a lift off lid, which has a high quality feel. Made from printed paper laminated to a 2mm thick board, it’s printed all over in one pantone colour, a subtle light grey, with the Seedlip logo foil blocked using a copper coloured foil.
“Inside there is a rigid platform with a die-cut insert on top of it to hold the bottle of Seedlip and a can of tonic to go with it,” he said. “We are very proud of the overall effect. It’s perfect to embody the brand image of a product that’s handmade, rooted in history and yet innovative, and above all, expresses high quality and luxury.”