Britvic prints Tango cans upside down after networking site dare

Bragster dared Britvic to print the cans upside down after staff visited the Bragster office and soaked employees in Tango.

The reverse design is currently being rolled out and Britvic hopes the novel packaging will improve customer awareness of the product.

Sally Symes, senior brand manager for Tango, said the brand “likes to do the unexpected”.

“The new upside-down cans will only be available for a limited period but will significantly increase visibility in display units and consumer interest in the two and a half million cans available,” she said.

The can was launched yesterday with a stunt involving girls in orange bikinis doing handstands outside St Paul’s in London and on the Tube.

The promotion follows the ‘Save Tango’ campaign last November that delivered an 8% increase in the can’s sales in the 12 weeks to 24 January.

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