The Little Printer is an internet-connected mini printer.
According to Berg, consumers can send it messages to print on its receipt-sized thermal paper rolls and subscribe to ‘publications’ such as Facebook friend’s birthdays, daily news digests, puzzles and science facts.
Burgopak was given a brief for the packaging to encapsulate the charm and personality of the character. Creating the appropriate first ‘hello’, marking the beginning of the relationship between person and product was fundamental to the design, according to the firm.
A Little Printer’s friendly face is the first thing that consumers see when they open the pack.