The new design was launched globally in retailers and travel retail for the Christmas gifting period.
The design featured, what the design agency calls, eye-catching stripes in conjunction with a detailed ‘watermark’ pattern, created using the latest microembossing technique.
Glenmorangie LVMH marketing manager Michael Atkinson said: “ButterflyCannon have successfully created an eye catching gift box that not only has great standout on shelf but also brings to life the watermark pattern, a key historic code for the brand. It was a tough challenge to out-shine last years’ packaging, also created by ButterflyCannon, but once again they have delivered!”
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