ButterflyCannon worked with the Glenmorangie team to identify the overriding and individual concepts, as well as designing the range’s packaging.
Inspired by the hand crafted quality of the magnificent wooden ships and the all important oak casks that the expression is matured in, the packaging is wrapped in a rich, metallic brown, further accented with splashes of Glenmorangie gold.
The design’s key central icon represents the heraldic crests that were proudly displayed on Spanish galleons at the time, framed by intricately detailed sculptural debossing that evokes the stern of such a vessel.
Elsewhere in the packs background, Glenmorangie’s iconic ‘watermark’ is adapted into a graphical representation of the power of the ocean that is an integral part of this story.
Jon Davies, creative director at ButterflyCannon, said: “As the second Glenmorangie Legends expression, Glenmorangie Tayne gave us the perfect opportunity to build on the compelling story and aesthetic we created for the Legends Collection, with an opulent design that helps to reinforce Glenmorangie as a key player in the luxury travel retail sector.”