The Enigma effects are demonstrated in six multi-layer high-density polyethylene (HDPE) bottles finished off with a clarified polypropylene (PP) thin-wall over-cap. Each colour system starts with the same base colour – an opaque, saturated purple. The purple is then paired with a different Enigma effect in each bottle to show how the look of a package can be significantly altered – with treatments, including tactile effects in foam, soft-touch and wet look, or reflective effects in iridescent pearls and warm metals – to produce different finishes.
The company has also designed a colour forecasting tool called Colorforward, which identifies five cultural and lifestyle trends that influence colour choices.
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