Colortrend to use RPC pails

Colortrend has been using RPC’s IML containers since the County Kildare-based firm rebranded in 2006 and said distinctive packaging was “essential to give our brands the best possible profile in-store”.

“The excellent functionality of RPC Oakham’s S range container has been underlined by the company’s capabilities in getting the most out of both in-mould and post-mould labelling processes,” said Colortrend marketing and sales assistant Wendy Shaw.

IML decoration has been used to add full-colour graphics to the S range – Easy-prep has colourful lettering on a grey background and the Woodcare range uses gold and red branding.

Colortrend is also using the S container for its Select Collection, where a metallised label is added after manufacture.

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