Elizabeth Shaw launches new products and redesign for Easter

Chocolate brand Elizabeth Shaw is launching three new premium adult Easter eggs.

Elizabeth Shaw Easter

 

The range includes Milk Orange Crisp Egg, Dark Mint Crisp Egg and the Famous Names Whisky Collection Egg.

The adult Easter egg market was the only sector in growth this year and was up by 5.5% in value, reaching £108m and accounting for 32% of the Easter market.

With the contemporary and innovative redesign of the packaging, these new eggs create a strong shelf presence, though the unique lantern shaped box, with attractive gold filigree pattern, die cut windows and real ribbon handles.

The Famous Names Whisky Egg has been designed to reflect the nature of the product, with a unique barrel shaped box, giving a unique Easter twist to the iconic brand of chocolate liqueurs.

Hayley Coggins, Marketing Manager of Elizabeth Shaw, said: “We are very excited to unveil the new packaging for the Easter egg range. We feel the new contemporary designs will have a strong shelf presence and appeal to a wide demographic. With the addition of flavour and honeycomb pieces to the Orange Crisp Egg and Mint Crisp Egg, we continue to bring consumers the core properties that we are known for and consumers love and enjoy”.

Elizabeth Shaw has been creating luxurious chocolates since 1881.