Yannick Brunat, vice president of marketing and sales and beauty at Pfeiffer, identified skincare as the fastest growing sector in the personal care market.
Brunat divided the sector into two, “green” expectations for natural and organic products and “white” expectations for cosmeceuticals and nutricosmeceuticals.
He told visitors to the show that products in these sectors can have sensitive formulations so packaging companies must consider whether a pack is airtight and therefore protects the formula.
He said: “The first question is as a client is can I produce a formula free of preservatives and it still be efefctive after opening?”
Brunat added that it is important for the product to be easily dispensed, particularly as the more natural products tend to have larger particles.
He concluded: “The packaging itself is not the solution, but the packaging is the vector that allows the company to get the consumer the product they want.”
Luxepack runs at the Grimaldi Forum in Monaco until Friday (31 October).
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