Packaging industry gets on Soap Box over Easter eggs

Gillian Wight at Your Packaging Partner said: “The percentage of packaging that manufacturers claim to have cut this year is great news and absolutely a step in the right direction.” Although she added that it should probably have been done sooner.

Barbara Gallani at the Food and Drink Federation said: “We are going through exciting time for marketing and product development, and manufacturers are more prepared than ever to trial alternative ways of presenting Easter eggs.

Thomas Chimes pointed out that for Easter eggs: “the package is part of the gift, it’s the same thing as shortbread biscuits in a tin at Christmas”.

Martin Hardwidge added: “It’s all nonsense because Easter egg packaging is such a small proportion of total packaging volumes.”

Sarah Dobson argued: “The real issue with Easter eggs is not the amount of packaging per se, but the volume that the product takes up during transportation.”

Mike Smart asked: “Is this just another example of our finite resources being frittered away on (over-) indulgences?”

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