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New packs

News on the latest new packs from across the packaging industry

Asda packs Jersey Royal potatoes in ‘revolutionary’ new film

Asda packs Jersey Royal potatoes in ‘revolutionary’ new film

May 4, 2012 No Comments »

Asda has announced that it has packed its Jersey Royal potatoes in new ‘revolutionary’ packaging which it claims will reduce food waste Read More »

McVitie’s unveils new patriotic packaging

McVitie’s unveils new patriotic packaging

May 2, 2012 No Comments »

United Biscuits (UBUK) has revamped the packaging of its McVitie’s Digestives biscuits range with a British theme. Read More »

Path creates new brand identity for Greene King IPA

Path creates new brand identity for Greene King IPA

May 1, 2012 No Comments »

London-based design agency Path has created a new packaging identity for Greene King’s ale brand Read More »

Peroni brands gets a new “premium” look from JDO

Peroni brands gets a new “premium” look from JDO

May 1, 2012 No Comments »

Peroni Nastro Azzurro has joined forces with design agency JDO to create new packaging for the brand Read More »

Smirnoff ties with Madonna for latest limited edition

Smirnoff ties with Madonna for latest limited edition

April 30, 2012 No Comments »

Vodka brand Smirnoff has launched a new limited edition in partnership with pop superstar Madonna Read More »

Crisp brand Jackpots goes for patriotic “sophisticated” look on bags

Crisp brand Jackpots goes for patriotic “sophisticated” look on bags

April 27, 2012 No Comments »

Jackpots is the latest brand to incorporate a patriotic theme in theme, with a new look for its crisps Read More »

NXL Design hands snack brand Nutshot new look packaging

NXL Design hands snack brand Nutshot new look packaging

April 26, 2012 No Comments »

Savoury snack brand Nutshot has linked up with agency NXL Design to revamp its packaging Read More »

Olive brand Bodega gets bold look from Pearlfisher

Olive brand Bodega gets bold look from Pearlfisher

April 25, 2012 No Comments »

Pearlfisher has created the brand identity and packaging for Cranswick’s new olive brand Bodega Read More »

Gerber selects Tetra Pak cartons for new Lazy Town smoothies

Gerber selects Tetra Pak cartons for new Lazy Town smoothies

April 24, 2012 No Comments »

The Gerber Juice Company has packaged its new Lazy Town smoothies range for children in Tetra Pak cartons Read More »

Hardys launches stamp-inspired limited edition wine labels

Hardys launches stamp-inspired limited edition wine labels

April 20, 2012 No Comments »

Winemaker Hardy’s is set to launch a limited edition label for its Stamp range of wine – based on the shape of a stamp Read More »

Actimel packs repositioned thanks to Dragon Rouge design

Actimel packs repositioned thanks to Dragon Rouge design

April 20, 2012 No Comments »

Brand design specialist Dragon Rouge has aided Danone to revamp the look of its Actimel packs Read More »

Rexam links with most northern brewer to roll-out Mack 1877

Rexam links with most northern brewer to roll-out Mack 1877

April 19, 2012 No Comments »

Rexam Beverage Can has linked with Mack Brewery to create the packaging for Mack 1877 – a Czech pilsner to celebrate the brewer’s 135th anniversary Read More »

Shaken Udder gears up for summer with patriotic new look

Shaken Udder gears up for summer with patriotic new look

April 18, 2012 No Comments »

British milkshake brand Shaken Udder has revamped its milk churn bottles to tie-in with the wave of UK events this summer Read More »

Heinz introduces retro packaging for Diamond Jubilee

Heinz introduces retro packaging for Diamond Jubilee

April 17, 2012 No Comments »

Heinz is reviving packaging designs from 1952 - the year of the Queen’s coronation - to mark her Diamond Jubilee this year Read More »

Spitfire ale to fly the flag this summer through new JDO design

Spitfire ale to fly the flag this summer through new JDO design

April 16, 2012 No Comments »

Shepherd Neame’s flagship ale Spitfire has been handed a limited edition look through agency JDO Design and Innovation Read More »