Pemberton & Whitefoord (P&W) has designed Tesco’s recently released Finest* French Grain Vodka bottle.
The packaging design agency was asked by Tesco to produce a bottle that exuded quality and employed creative finishes.
P&W designed a bottle that is partially frosted and is almost completely covered with calligraphic acanthus leaves, evocative of French artist Alexis Peyrotte’s 18th century etchings and paintings.
Frosted glass covers the majority of the bottle and clear glass areas are defined in Imperial blue to accentuate the elaborate leaves. A deliberate consequence of the diverse finishes is that the bottle is engagingly tactile.