New packs
P&G cuts pack sizes for US detergent bottlesstevenkiernan, 2 May 2007Be the first to comment on this article Procter & Gamble (P&G) is to cut packaging in North America by distributing its liquid detergent lines a 2bn ($4bn) business in smaller bottles of double concentrate. P&G’s move, which will begin in September, is partly in response to pressure from Wal-Mart, one of the group’s biggest customers, which is pushing its suppliers to cut packaging by at least five per cent. A P&G spokeswoman said the change also formed part of P&G’s ongoing global innovation and development programme, which aims to introduce product improvements that benefit the environment. P&G’s competitor Unilever introduced ‘Small & Mighty’ detergent bottles in the US in 2005. These were launched in the UK earlier this year for the firm’s Persil and Surf liquid detergents, and Unilever has claimed the switch reduced packaging by 40% and water usage and shipping volumes by 60%. Speak Your Mind |
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