New packs
Retail-ready at heart of Morrisons’ pack plansstevenkiernan, 15 March 2007Be the first to comment on this article Morrisons has become the latest supermarket to announce a major push into shelf-ready packaging.
Packaging is one factor under consideration by the company, which will also revamp its image. Bolland said shelf-ready packaging would cut the time spent by staff unpacking goods. He also addressed customers’ environmental concerns: “We will be reducing our packaging wherever we can, and looking for more sustainable and recyclable sources.” By 2010, the company hopes to have reduced own-brand packaging by 15%. Speak Your Mind |
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