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Retailers grant Smurfit Kappa RRP best in class

stevenkiernan, 2 May 2007

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Asda Wal-Mart and Tesco have both granted best in class status to Smurfit Kappas retail-ready packaging (RRP) for Black Sheep Brewery.

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The packaging group said it was in a strong position to advise brand owners on RRP because it worked closely with a number of retailers, each with their own specific demands for retail-ready pack designs.

Smurfit Kappa uses the latest RRP functional guidelines from Efficient Consumer Response UK to inform its development work.

And it has created three new training programmes for brand owners to help them meet industry standards on RRP.

Black Sheep was able to develop its retail-ready packs after attending Smurfit Kappa’s Retail Ready in One Day programme.

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