Soap Box – Are Easter eggs over packaged?

A host of brands have announced reductions in their Easter eggs packaging this year, including Thorntons, Cadbury and Marks & Spencer.

The ‘over packaging’ of Easter eggs is a hot topic for consumers and the industry every year.

We want to know your views on Easter egg packaging.

Every year, brands announce reductions in the amount of Easter egg packaging they use. Does this indicate that more could have been done sooner to reduce the amount of packaging? Do Easter eggs receive too much attention, because they are an easy target? Are Easter eggs over packaged?