UK Packaging Division business development manager Barry Ferne said Sun had developed a lacquer to make plastic bread packets feel smooth and soft, which had been taken up by Hovis for its crustless bread packaging. The fine-particle lacquer can be flexo overprinted on to a wide variety of substrates and can be mixed with specialist pigments to add visual impact to the tactile feel.
Sun Chemical has also developed a coarse-feeling lacquer which produces an easy grip finish when printed on a patterned gravure cylinder. The firm has been working with the Keating Group to develop a unique printing forme to enable this range of tactile lacquers to be printed on a standard cylinder.
“We’ve also developed a lacquer that, when printed on to cartonboard, makes it look embossed,” said Ferne.
He said that printing a raised effect onto a plain surface could allow brand owners to differentiate their products seasonally without having to spend on new base packs. This might allow manufacturers to print braille on to packs.
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