Valois launches cosmetic pump with high-precision tip

Evolux Eyes & Lips contains a new Alpha pumping system from German packaging firm Pfeiffer, featuring an external spring that does not come into contact with the product, which means there is no problem with contamination.

Valois marketing and innovation manager Patrick Bousquel said the product would be available in versions with a metal or plastic pump, and a gold or silver anodised aluminium or PP cap.

“The all-plastic version will be for mass-market products, while the gold version will be for luxury beauty products,” he said.

The pump will be assembled on 15, 20 or 30ml glass or plastic bottles.

Bousquel said: “Dispensing products for selective care is a dynamic segment and brands are adding more specific products for areas such as eyes and lips. We’re starting with the Evolux product in packaging which allows more precise dispensing.”

Valois Beauty & Home division first unveiled Evolux Eyes & Lips at Luxe Pack in New York and the big US cosmetics brands are starting to look at the product for precise projects, he added.

“I cannot reveal the names of any customers yet.”

The first products, assembled on the Valois Evolution bottle at the company’s factory in Normandy, will be available from September.

Valois Beauty & Home is the largest division of Valois, which is a subsidiary of the Chicago-based Aptar Group.

Popular Articles