Waitrose is first to utilise Amcors food pack paper

Initially developed for chilled fresh food products, such as cheese and meat, Amcor Panorama consists of paper, strip laminated to 35-micron OPP to create a clear window, allowing product visibility.

Waitrose has adopted the packaging for three of the products within its own-label range of prepared vegetables: Green Vegetable Selection with Pesto Butter, Garden Vegetables with a Lemon & Mint Butter and Mushroom & Tenderstem Broccoli with Garlic & Chilli Butter.

Using P-Plus MAP technology, the packaging has been designed for optimised shelf life while the clear window and anti-mist system enhance visibility of the vegetables.

Amcor claims the combination of the natural look and feel of paper with the functionality of flexible packaging technology helps to provide a look and feel that emphasises the traditional and high-quality nature of the product.

The packs are flexo-printed eight colours by Amcor sister company Flexibles Venus and the pre-made bags are then packed by Prep Direct.

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