Walkers to launch Tear ‘n’ Share bag

Walkers is set to launch a new Tear ‘n’ Share bag that turns in to a bowl.

Walkers Tear new

The new packs can be transformed into a unique sharing bowl straight from the pack.

Thomas Barkholt, marketing director at PepsiCo, said: “By launching an innovative first for the category, we are helping to drive this growth. Walkers is committed to developing new products and is working closely with retailers in store to tear up the sharing fixture.

“We know that consumers love the taste of the Walkers core range and now we have made it available to share in a simple format. The bag and bowl concept, a first for the sharing segment, accompanied by a thicker cut crisp is set to drive incremental sales for retailers whilst establishing Walkers Tear ‘n’ Share as a credible brand for all sharing occasions.”