Welly cooked meat launches into retail supermarkets

The packaging has been developed to add a sense of “fun” to what is good, honest, simple food, taking its inspiration from the hard working British farmers who supply the meats. Richard Morris, marketing controller at Welly, said: “The subtle green colours create an earthy, rural feel, and the crudely drawn cartoon characters and illustrative …

Welly

The packaging has been developed to add a sense of “fun” to what is good, honest, simple food, taking its inspiration from the hard working British farmers who supply the meats.

Richard Morris, marketing controller at Welly, said: “The subtle green colours create an earthy, rural feel, and the crudely drawn cartoon characters and illustrative icon of the “wellies” evoke the natural essence of the brand.  Designed to create a strong on shelf brand awareness, differentiating it from the current own label cooked meats, Welly is informal, friendly and doesn’t overcomplicate it’s offer.”