The Wowpak is manufactured from one piece of board, die-cut and glued, and can be made from FSC-accredited 100% recycled stock to satisfy a customer's environmental demands. It can hold a CD or DVD and a mini-brochure, or two discs.
Stuart Jones, managing director of Bradford-based Wewow, said the pack was completely recyclable and "extremely cost effective to produce".
Wewow created the Wowpak concept and has applied for a Registered Design.
The company previously designed the SlimShell, a plastic clam shell, for Amazon UK, which uses it to send DVDs in the post.
Wewow outsources the manufacturing of the Wowpak to a printer and said it would consider allowing other companies to make the pack under license.
There have been no commercial applications of the pack so far because it has just been launched, but the company said it had received an enquiry for 400,000 units.
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