Williams Murray Hamm designs special edition Absolut bottle

The firm created a world map design, illustrated in vibrant thermal-imaging style colours, for the vodka brand’s new Flavor of the Tropics bottle.

Williams Murray Hamm won the commission after presenting to the drinks firm at the beginning of the year. The bottle is manufactured by Ardagh Glass in Sweden.

Absolut product innovation project manager Lena Dåderman said: “Absolut Tropics represents the first time we have been able to launch a brand new, innovative flavour exclusively to travelling consumers – people who are on the lookout for something new and thrilling.”

The product will appear exclusively in duty-free shops from January and will be on sale for six months.

Williams Murray Hamm is owned by branding and communications consultancy Loewy.

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