World Design: Absolut Disco vodka

Absolut Disco features a standard glass bottle encased in an injection-moulded PP cover with a reflective pattern and a hinged base.

The cover has been metallised to create a glitter ball-style ornament for after use. The cap is similarly dressed and includes a hanging clip with which to fix it to the ceiling. A wraparound, self-adhesive flexo-printed paper label provides product information.

This review was contributed by GNPD Packaging, a web-based database capturing product and package data from around the world. For details on how the service can help you gain the competitive edge, call Mintel on 020 7606 4533. Keith Barnes, Packaging Solutions, can be contacted on 07775 696078.