Design

Pearlfisher and Lewis Moberly were the two big winners in the packaging category of the Design Business Association's annual Design Effectiveness Awards this week.

Lewis Moberly took home two gold awards – for Pol Roger champagne and Waitrose Speciality Cheeses – while Pearlfisher received gold for its Waitrose Family Toiletries packaging and two silver awards.

Judges attributed Pol Roger's "phenomenal sales growth" to "nothing else but pure packaging design".

They also praised Pearlfisher's design for Waitrose Family Toiletries for "doing a great job making the packaging quite classy and quite simple".

Pearlfisher also received a gold award in the brand identity category for its Little Dish healthy meals packaging, which was highly commended in the 2007 UK Packaging Awards in September.

Little Dish founder Hillary Graves said: "Pearlfisher's clear design and brand vision identity is instrumental in establishing Little Dish as a successful market player."

Other packaging gold award winners were Big Fish Design's "beautifully done" packs for Dorset Cereals, and Design Bridge's "overwhelmingly good" Marques de Valdueza olive oil packaging.

The Design Effectiveness Awards, which were presented on Tuesday (30 October), used commercial data as judging criteria to show how a design brief is developed to meet business objectives.

Click here for more information on this year's winners.