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O-I revamps Chivas Regal bottles to boost Christmas salesJill Park, 17 November 2009Be the first to comment on this article Glass packaging manufacturer O-I has created the bottle for luxury Scotch whisky brand Chivas Regal’s 12 Year Old product in preparation for a Christmas relaunch. Five glass bottles and a range of closures were created for Chivas Regal, to cater for different markets. O-I created a 700ml and 750ml bottle with an external screw thread (EST) open pourer for the UK and US markets and a non-refillable closure for the remaining 200 countries in which Chivas Regal is sold. A one-litre EST bottle was also produced.
“Emotional brands like Chivas Regal recognise that their consumers continue to demand the purity, sustainability and image of glass,” said O-I Europe’s marketing manager of spirits Gilles Desheraud. “The material provides a flexible canvas on which designers can develop and adapt brand personality for the contemporary market,” he added. London-based Design Bridge designed the bottles for Chivas Regal, introducing extra embossing and a recess into which the label is placed for added protection. The brand’s curvaceous bottle shape has been retained to accommodate existing pack sizes and line parts. O-I employs more than 23,000 people with 79 manufacturing facilities across 21 countries. Click here for today’s headlines from across the packaging industry Speak Your Mind |
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