Design & Innovation - sponsored by Opus 21 Digital
Packaging designers must do more to exploit sensesstevenkiernan, 18 May 2007Be the first to comment on this article The packaging industry could do more to take advantage of the human senses other than sight, according to a materials expert. Dr Malcolm Butler, managing director of FaraPack Polymers, said research had proven that crunchy noises heightened the perception of crispiness to a person eating. Smart materials were even being applied to packaging to give “perfect” flavours after microwave cooking, highlighting the range of possibilities for the future of materials, he told a seminar in the Packaging Innovation theatre And while research showed people preferred peelable beer labels, he said this was not the limit of consumer interaction. Speak Your Mind |
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