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Packaging on YouTube: Big brands given bad packaging makeover

David Elliott, 4 December 2009

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Big-name brands and the packaging industry invest heavily and work tirelessly to make sure that products are packaged in the most effective, convenient and user-friendly formats when they hit the shelves.

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But what would happen if some of the UK’s best-loved products were put into the least appropriate packaging? This week’s Packaging on YouTube clip has the answer…



If you have a video you’d like to see featured on our Packaging on YouTube feature, email packagingnews.editorial@haymarket.com

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