New packs
Pearlfisher NY creates new look to vitamin water brand Activate
The New York division of Pearlfisher has created the identity and packaging design for vitamin enhanced water brand Activate
BrandOpus gives new brand architecture to Schwartz herbs and spices
Herb and spice brand Schwartz has begun the roll-out of a new brand architecture and pack design created by agency BrandOpus
Kellogg’s finds inspiration from the past for limited edition Jubilee packs
Kellogg’s has gone down the retro route to celebrate the Diamond Jubilee with the launch of a series of limited edition collectors’ boxes
Taittinger retains “classic” look with PPS designed limited edition box
Design specialist Professional Packaging Services (PPS) has created a new luxury presentation box for Taittinger
Country Life gets patriotic treatment with Union Jack packs
Dairy Crest’s butter brand, Country Life, is the latest product to get the Jubilee-themed treatment, with limited edition packs to be rolled out at the end of May
Pepsi Italian packaging handed new twist from Rexam
Rexam’s Fusion aluminium bottle is being trialled by PepsiCo Italy for its lemon flavoured cola Pepsi Twist
Case Study
Mead maker turns to shrink sleeves for new look | Case study
Cornish Mead Company was looking to revamp its wine and liqueur bottles to appeal to a younger market. So the brand decided to call up CCL Decorative sleeves for a...
Nivea Soft makes news with fashion pack | Case study
Design agency Bulletproof was inspired by the work of an up-and-coming British fashio designer for a new limited edition pack for Beiersdorf's moisturiser. Josh Brooks finds out how the project...
No frustration for Tesco pre-school range | Case study
Toy packaging is constantly under fire, from mums and politicians alike. So when retailer Tesco asked Less Packaging to design packs for its new Carousel toy range, a new approach...
Winemaker reveals a new side to the humble label | Case study
South African wine brand The Garden Route needed a snappy new label to attract busy shoppers. Barlow Doherty linked up with printer SA Labels to create a peelable first for...
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Funkin cartons mix it up in cocktail sector | Case study
Funkin Cocktails is creating a market for pre-prepared mixers – and its packs need to hold their own against the spirits that complete the drinks. Josh Brooks finds out how...
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